Cabarrus Hearts and Heroes 2013

The Hearts and Heroes video was produced in collaboration with Cabarrus County EMS and Carolinas Medical Center-Northeast for the annual Hearts and Heroes survivor celebration.  The Hearts and Heroes event brings back patients who survived an out-of-hospital cardiac arrest in Cabarrus County and reunites them with the telecommunicators, first responders, EMTs, paramedics, nurses and doctors that helped save their lives.  The event is held annually.  This video was made to both highlight the process of how a cardiac arrest is worked in Cabarrus County, but also to have actual patient testimonial. This video does a great job showing the many links in the chain of survival and just how important each link is.

RACE CARS trains thousands at NC State Fair

November 5, 2013

As part of its continued mission to spread the word about the importance of compression-only cardiopulmonary resuscitation (CPR) through community engagement, the Regional Approach to Cardiovascular Emergencies Cardiac Arrest Resuscitation System (RACE CARS) program launched a large-scale educational effort at the North Carolina State Fair in Raleigh. More than 100 volunteer instructors representing the DCRI, Duke Heart Center and 26 other organizations from across the state staffed the RACE CARS exhibit booth in the Educational Building for the entire 11-day run of the fair. A total of 2,738 fairgoers were trained.

In addition to the success these training efforts have had on-site at the fairgrounds; RACE CARS was able to garner some increased media attention through several feature stories broadcast by local television news stations. In an interview with WCTV, Christopher Granger, MD, director of Duke’s Cardiac Care Unit and RACE CARS principal investigator, pointed out that more than 8,000 people a year suffer from cardiac arrest in North Carolina and CPR is a vital tool that can be used by anyone to save the lives of these people.

In another featured story, WRAL interviewed James Jollis, MD, FACC, a cardiologist for Rex and UNC Healthcare, and a co-principal investigator for the RACE CARS program, and Gene Oakley, who was able to use CPR to save her husband Ken Oakley when he experienced cardiac arrest just one week previous to the fair. Jollis pointed out that the Oakley’s case might be called a “miracle story,” but that this “miracle” can happen any time a bystander or family member can recognize what to do, call 911, and start compressions.

RACE CARS CPR educational video shown in select movie theaters

RACE CARS has produced a hands-only CPR educational video will be shown in select movie theaters beginning August 23 and running through November 14, for a total of 12 weeks. The 30-second spot will run twice before every movie showing, as well as in the cinema lobbies, providing a combined total of over 3.2 million projected impressions (the estimated number of people who will pay attention to the ad). The ad spot might be extended through the big Thanksgiving movie week, generating more than 1 million additional impressions.

The ad will also be shown in other venues such as websites, television, other theaters, etc.

Below are the cities listed alphabetically and movie theaters were the ads are running:

  • Asheville – Biltmore Grande Stadium
  • Concord – Carolina Mall Stadium 8 & Concord Mills 24
  • Gastonia – Franklin Square Stadium 14
  • Greenville – Greenville Grande Stadium
  • Rocky Mount – Premiere Theatre 14
  • Southport – Surf Cinemas
  • Wilmington – Mayfaire Stadium 16
  • Winston Salem – The Grand 18 WS

Please don’t hesitate to contact me with any questions. Thank you all for your support as we launch this exciting phase of RACE CARS community education in North Carolina!

Kathy H. Montero
kathy.montero@dm.duke.edu
Community Coordinator,
Regional Approach to Cardiovascular Emergencies
Cardiac Arrest Resuscitation System

DCRI teams up with RACE CARS to teach CPR at local museum

June 18, 2013

The DCRI hosted a Cardiopulmonary resuscitation (CPR) awareness and training event at the NC Museum of Natural Sciences’ Health Innovations Day on June 15. The museum’s goal was to educate the public about the effects of innovative health care on our everyday lives. With help from members of the DCRI and the RACE-CARS staff, more than 150 people were trained to perform hands-only CPR. In addition, 1000 people, including entire families, watched CPR and AED (automated external defibrillator) demonstrations and answered cardiac arrest trivia questions.

The DCRI’s RACE CARS project is part of a large national initiative to improve survival from cardiac arrest. Cardiac arrest survival in North Carolina is just 12 percent, and only 1 in 4 victims receive bystander CPR. The project’s goal is to reach as many North Carolinians as possible to:

  • recognize the signs of cardiac arrest,
  • call 9-1-1, and
  • begin compression-only (‘hands-only’) CPR until medical help arrives.

If CPR isn’t started within 4 minutes, brain damage begins to occur, at 10 minutes without intervention, brain death is almost certain. Immediate bystander CPR will provide critical time-sensitive treatment for the victim until trained personnel arrive.

Participants at the event commented that this “new CPR” was easy to learn and that they were more likely to perform compression-only CPR rather than the more traditional combination of compression and mouth-to-mouth procedure. One young lady commented that her life was saved because a man near her knew how to adminster CPR and she felt like it was her responsibility to know how to provide someone the same lifesaving techniques that he used on her.

The event was organized by the DCRI’s Communications group and supported by volunteers from the DCRI’s RACE-CARS, CEE, Communications, and Outcomes groups.

RACE CARS brings together EMS specialists for collaborative meeting

Physicians, researchers, first responders and hospital clinicians from across the country gathered Monday, May 6 at the Washington Duke Inn and Golf Club as part of a continued initiative to improve community, pre-hospital, and in-hospital treatment for cardiac arrest patients. The meeting was sponsored by the Medtronic Foundation’s HeartRescue Project and North Carolina’s Regional Approach to Cardiovascular Emergencies Cardiac Arrest Resuscitation System (RACE CARS). Attendees included cardiac arrest experts from across the nation, including representation from Washington, Illinois, Arizona, North Carolina, Pennsylvania, Minnesota, and Alaska as well as American Medical Transport, the Medtronic Foundation, and the American Heart Association (AHA).

Gordon Ewy, MD, (pictured right) a professor of cardiology and director of the Sarver Heart Center at the University of Arizona College of Medicine, was one of the keynote speakers for the meeting. Ewy, a long-time advocate of chest-compression–only CPR (cardiopulmonary resuscitation), has in recent years had great success working with the Arizona Department of Health Services to implement an education and emergency medical services (EMS) restructuring plan in Tucson, AZ. Using Ewy’s guidelines, patient outcomes improved to a 38 percent chance of neurologically intact survival to hospital discharge, compared with only a 15 percent chance when using 2000 AHA guidelines.

Because a patient’s blood is oxidized normally before a cardiac event, Ewy asserts that constant chest compressions are the best way to keep oxygen flowing to the brain and other vital organs. He explains that in his tests, even experienced paramedics paused chest compressions for an average of 10 seconds when, in following the current AHA recommendations, they stopped to administer breaths. Ewy therefore questions the value of the current guidelines in preserving a patient’s neurological functionality following a cardiac event.

North Carolina General Assembly representative Rebecca Ann Carney was also a featured speaker at the event. Carney (pictured left) told her story of how receiving CPR saved her life after her own cardiac event and how that has inspired her to improve first response standards in North Carolina by providing automated external defibrillators (AEDs), collecting data, and mandating CPR training in public schools and for state employees.

“I know I am a miracle, and when miracles happen to us, it is up to us not to close our door and be grateful internally. It is up to us to share,” reflected Carney. “If there is an AED nearby or if someone is there who knows CPR, you can survive.”