RACE CARS CPR educational video shown in select movie theaters

RACE CARS has produced a hands-only CPR educational video will be shown in select movie theaters beginning August 23 and running through November 14, for a total of 12 weeks. The 30-second spot will run twice before every movie showing, as well as in the cinema lobbies, providing a combined total of over 3.2 million projected impressions (the estimated number of people who will pay attention to the ad). The ad spot might be extended through the big Thanksgiving movie week, generating more than 1 million additional impressions.

The ad will also be shown in other venues such as websites, television, other theaters, etc.

Below are the cities listed alphabetically and movie theaters were the ads are running:

  • Asheville – Biltmore Grande Stadium
  • Concord – Carolina Mall Stadium 8 & Concord Mills 24
  • Gastonia – Franklin Square Stadium 14
  • Greenville – Greenville Grande Stadium
  • Rocky Mount – Premiere Theatre 14
  • Southport – Surf Cinemas
  • Wilmington – Mayfaire Stadium 16
  • Winston Salem – The Grand 18 WS

Please don’t hesitate to contact me with any questions. Thank you all for your support as we launch this exciting phase of RACE CARS community education in North Carolina!

Kathy H. Montero
kathy.montero@dm.duke.edu
Community Coordinator,
Regional Approach to Cardiovascular Emergencies
Cardiac Arrest Resuscitation System

Critical Topics in Saving NC Lives: Focus Cardiac Arrest- Aug. 6, 2013

Agenda

The Statistics

RACE CARS Project overview

The Science Behind Resuscitation

EMD’s Role in Resuscitation

Team Resuscitation and High Quality CPR

Regionalization of Cardiac Arrest Care

Hot Topics in Cardiac Arrest

In Hospital Care of the Therapeutic Hypothermia Patient

Review of Transfer and Cardiac Arrest Center Order Sets

Pharmacological Considerations for Therapeutic Hypothermia Patients

Community Role in Cardiac Arrest

Celebrating Success

CPR Anytime Classes

DCRI teams up with RACE CARS to teach CPR at local museum

June 18, 2013

The DCRI hosted a Cardiopulmonary resuscitation (CPR) awareness and training event at the NC Museum of Natural Sciences’ Health Innovations Day on June 15. The museum’s goal was to educate the public about the effects of innovative health care on our everyday lives. With help from members of the DCRI and the RACE-CARS staff, more than 150 people were trained to perform hands-only CPR. In addition, 1000 people, including entire families, watched CPR and AED (automated external defibrillator) demonstrations and answered cardiac arrest trivia questions.

The DCRI’s RACE CARS project is part of a large national initiative to improve survival from cardiac arrest. Cardiac arrest survival in North Carolina is just 12 percent, and only 1 in 4 victims receive bystander CPR. The project’s goal is to reach as many North Carolinians as possible to:

  • recognize the signs of cardiac arrest,
  • call 9-1-1, and
  • begin compression-only (‘hands-only’) CPR until medical help arrives.

If CPR isn’t started within 4 minutes, brain damage begins to occur, at 10 minutes without intervention, brain death is almost certain. Immediate bystander CPR will provide critical time-sensitive treatment for the victim until trained personnel arrive.

Participants at the event commented that this “new CPR” was easy to learn and that they were more likely to perform compression-only CPR rather than the more traditional combination of compression and mouth-to-mouth procedure. One young lady commented that her life was saved because a man near her knew how to adminster CPR and she felt like it was her responsibility to know how to provide someone the same lifesaving techniques that he used on her.

The event was organized by the DCRI’s Communications group and supported by volunteers from the DCRI’s RACE-CARS, CEE, Communications, and Outcomes groups.

RACE CARS brings together EMS specialists for collaborative meeting

Physicians, researchers, first responders and hospital clinicians from across the country gathered Monday, May 6 at the Washington Duke Inn and Golf Club as part of a continued initiative to improve community, pre-hospital, and in-hospital treatment for cardiac arrest patients. The meeting was sponsored by the Medtronic Foundation’s HeartRescue Project and North Carolina’s Regional Approach to Cardiovascular Emergencies Cardiac Arrest Resuscitation System (RACE CARS). Attendees included cardiac arrest experts from across the nation, including representation from Washington, Illinois, Arizona, North Carolina, Pennsylvania, Minnesota, and Alaska as well as American Medical Transport, the Medtronic Foundation, and the American Heart Association (AHA).

Gordon Ewy, MD, (pictured right) a professor of cardiology and director of the Sarver Heart Center at the University of Arizona College of Medicine, was one of the keynote speakers for the meeting. Ewy, a long-time advocate of chest-compression–only CPR (cardiopulmonary resuscitation), has in recent years had great success working with the Arizona Department of Health Services to implement an education and emergency medical services (EMS) restructuring plan in Tucson, AZ. Using Ewy’s guidelines, patient outcomes improved to a 38 percent chance of neurologically intact survival to hospital discharge, compared with only a 15 percent chance when using 2000 AHA guidelines.

Because a patient’s blood is oxidized normally before a cardiac event, Ewy asserts that constant chest compressions are the best way to keep oxygen flowing to the brain and other vital organs. He explains that in his tests, even experienced paramedics paused chest compressions for an average of 10 seconds when, in following the current AHA recommendations, they stopped to administer breaths. Ewy therefore questions the value of the current guidelines in preserving a patient’s neurological functionality following a cardiac event.

North Carolina General Assembly representative Rebecca Ann Carney was also a featured speaker at the event. Carney (pictured left) told her story of how receiving CPR saved her life after her own cardiac event and how that has inspired her to improve first response standards in North Carolina by providing automated external defibrillators (AEDs), collecting data, and mandating CPR training in public schools and for state employees.

“I know I am a miracle, and when miracles happen to us, it is up to us not to close our door and be grateful internally. It is up to us to share,” reflected Carney. “If there is an AED nearby or if someone is there who knows CPR, you can survive.”

Critical Topics in Saving Lives in NC – May 1, 2013

Program Agenda.docx

2013 Rokos – Am Heart J – cath lab activation[1].pdf

Alan Thompson Demo of the Team Appraoch and HQ CPR Critical Topics – Cardiac Arrest CARE in EMS.pdf

Code Cool2013_In-hospital care_CMC-NE-RACE CARS.pdf

Code Cool2013-Regionalization-CMCNE-RACE CARS.pdf

Garvey 1 EKG Lecture RACE May 2013.pdf

Hearts 20 & 20 Heroes[1].pdf

Heffner Regionalization of post CA care AHJ 2012.pdf

Lisa Monk RACE CARS Data 4 9 13.pdf

Missionlifeline 101 5 30 13_Final.pdf

Peter Delaney Therapeutic Hypothermia and Pharmacologic Considerations.pdf

Plaque and clot drug considerations.pdf